TWITTER IS USELESS!
Okay, so this Twitter thing is completely useless for marketing purposes. I can see some value, albeit very little, in the service if you’re a teenager or an extreme Internet geek. But for any practical business purpose, it’s a waste of time. In the same way that clients don’t care about how you’re waiting on sushi, I don’t care that you’re walking your dog or going to a restaurant.
Has the public really gotten that attention-crazed?
It seems as though Twitter is a vehicle for people who have both narcissism and A.D.D.
Who the hell cares about your 140 character, cry for attention?!
I’m convinced users are those who are so self-absorbed that they think the world MUST be kept abreast of the minute-to-minute details of the most inane parts of their life, yet don’t realize how inane the details are, when they can fit the important info into 140 characters.
Don’t know if you caught this one, but Business Insider / MarketingVOX released a study last month that shows that more than 60% of US Twitter users fail to return the month after signing up.
Twitter’s growth has come, in part, as a result of celebrity exposure, which fueled a record number of people to sign up in March.
A Nielsen report estimates that over 60% of Twitter users quit after their first month. Twitter’s 40% retention rate is higher than it was a month ago. (Pre-Oprah retention averaged below 30%.) But social networking giants MySpace and Facebook manage a much higher retention percentage (60%) of new users each month.
Do the clients of IBM, FedEx, or Jet Blue really care what the company or CEO is up to, right now? No. Twitter is old-school marketing in the fact that it’s the author telling the audience what they think they want to hear. All too often the stuff that comes out is useless information like, “I’m waiting on sushi” or “I need to insert code into this form to…” How does any of that help to build a relationship with the client? I don’t think it does.
So what’s your take on Twitter? Email me at bigbizradio@yahoo.com
It is UTTERLY useless. A platform for the type of useless small talk that I intentionally avoid. No thanks.
Do a search (search.twitter.com) for any of your friends who use it. Note the absolute lack of nutritional value of all of those conversations. Participating in this over time leads to serious brain damage.
Besides, the signal-to-noise ratio has gone off the charts. Although there may an occasionally interesting nugget of info, there are easier ways to dig them up.
Anyone with the time to Twitter “for business” is really not working at all.
Please! I have much better ways to spend my time – goodbye twitter – Instead subscribe to my new Social Networking Platform – U-TWITT-FACE.com!!!
